In cooperation with the UFER-Projekte Dresden e. V. we would like to create a space for dialogue on the topic of regional food. People who produce, process, offer and prepare food in and around Dresden will come together. What does it mean to deal professionally with food and how can this be done in a sustainable way?
In the evenings, three to five regional players come together to focus on a particular topic, from gastronomy to trade and processing to agriculture and horticulture. In doing so, they provide you with insights and findings, and explore the potential and limits of local food.
After the talks, you can exchange ideas in a relaxed atmosphere with tasty snacks. Meet your food, the people behind it, and be inspired!
Dates subject to change, participation only with registration. More information and booking at ufer-projekte.de/kitchentalks
@ Koko / Alte Gärtnerei, opposite of Heidestr. 21 (Pieschen), 01127 Dresden
They are sprouting like little plants from the ground and doing so successfully: regional b2b marketing platforms for producers and utilisers of products from regional agriculture. How do they work exactly? And what advantages do they offer for both sides? The Umweltzentrum Dresden invited participants to a digital exchange on the topic of regional gastronomy. Gastronomers from the Dresden project region, natural food salers and other actors from various projects and marketing initiatives took a look at the structure of the existing regional economic relationships between gastronomers and producers.
At the beginning, three short presentations provided impulses for discussion: Robin Ehrhardt from the Competence Centre for Nutrition presented the gastronomy platform Wirt sucht Bauer and Philipp Kögler spoke about the digital marketplace lefoodie for regional producers and restaurateurs in the greater Leipzig area. In addition to the two marketing platforms, Stefan Mansfeld from the Saxon State Office for Environment, Agriculture and Geology presented the consumer portal regionales.sachsen.de. The event was moderated by Julia Leuterer from the Local Agenda Dresden.
After the presentations a lively discussion evolved:
- Producers and users often lack knowledge about each other and their products and needs. This is made transparent with the help of these b2b portals and with just a few clicks one can find each other and thus also new sales channels. The need for a regional marketing platform is definitely there, but the challenges are logistics, a sufficient product range and demand-oriented quantities.
- The willingness to pay for regional products can be very high among guests as end customers. The prerequisite for this, however, is convincing storytelling about the producer and the origin of the products from the region.
- For some catering businesses, especially larger ones, it is important to purchase goods in bundles in order to avoid too many delivery routes. In the usually stressful everyday business with few time resources, it must be possible to place an order with just a few clicks.
- Personal contact between producers and gastronomers should not be underestimated as the basis for a good business relationship.
After the event, there was a high demand on the part of the gastronomy for contacts to producers and for the further development of regional sources of supply. These and other topics in the area of regional added value will be addressed by the OLGA project in the coming months.