OLGA

Module 2: Nature conservation and regional value creation in agriculture

Support cooperation structures for the production and marketing of regional products

© Himbeerspecht | Liane Hoder
© Himbeerspecht | Liane Hoder

OLGA thinks of nature conservation, nutrition and regional value creation together and tries to network initiatives and people who support the production, processing, marketing and consumption of regionally sustainable food in the Dresden region, to promote joint regional value creation and to establish corresponding structures. Through various event formats, regional actors but also the public is involved in the process of becoming aware of their own region and its potentials and resources.

Where can regional value-added cycles be created or optimised, actors along the value chain networked and generally cooperation structures for the production, processing, marketing and consumption of regional products created or supported?

Which regional financing models are needed so that regional cooperation structures remain capable of acting in the long term?

How can the public awareness for regional products in the field of energy use and food be sustainably increased?

The following activities will be carried out in module 2:

  • Analysis of the agricultural use in the past and present in the Dresden region and characterisation of the agricultural typology 
  • Survey on the supply situation of regional products in gastronomy & Co.
  • Analysis of additional potentials for regional value creation and financing
  • Development of guidelines for regional production and marketing in the Dresden region
  • Establishment of cooperation structures for the production and marketing of regional products

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Bought and eaten regionally: The really good stuff grows so close!

Online exchange with gastronomy and natural food trade

© Pexels | Ella Olsson

At the beginning, three short presentations provided impulses for discussion: Robin Ehrhardt from the Bavarian Competence Centre for Nutrition (KErn) presented the gastronomy platform Wirt sucht Bauer and Philipp Kögler spoke about the initial successes with the digital marketplace lefoodie for regional producers and restaurateurs in the Leipzig region. In addition to the two marketing platforms, Stefan Mansfeld from the Saxon State Office for Agriculture and Geology presented the consumer portal regionales.sachsen.de. The event was moderated by Julia Leuterer from the Lokale Agenda Dresden.

After the keynote speeches, there was a lively discussion: The willingness to pay for regional products can be very high among guests as end customers. The prerequisite for this, however, is convincing 'storytelling', the telling of an authentic story about the producer and the origin of the products at close quarters. The need for a regional marketing platform is definitely there, but the challenges are logistics, a sufficient product range and quantities that meet demand. Personal contact between producers and restaurateurs should not be underestimated as the basis for a good business relationship. In the usually stressful everyday business with few time resources, an order must also be completed with just a few clicks. 

After the event, there was a high demand on the part of the gastronomy for contacts to producers and for the further development of regional sources of supply. These and other topics in the area of regional added value will be addressed by the OLGA project in the upcoming months. 

Nature conservation, climate change, food and agriculture - landscape perspectives in and around Dresden

Zahlreiche Karten visualisieren die aktuelle naturräumliche Ausstattung, Fließgewässer- und Bodentypik, Schutzgebietskulisse und mehr in der Region Dresden. | Karten: Eva Gruhl, Umweltzentrum Dresden e. V.

In a comprehensive analysis of the landscape conditions in Dresden and the surrounding area, we look at the region from a variety of perspectives. In this way, we want to explore and visualise the status quo of the landscape, its characteristics, potentials and natural features, in order to identify and implement possibilities for sustainable land use and management. The landscape in a 50 km radius around Dresden is being examined, e.g. with regard to its soil fertility, existing protected areas, natural structure and water body types. The current landscape structure is visualised by means of various thematic maps.  

The focus of the analysis has so far been on the natural landscape conditions. Namely, we want to find out how the region has "naturally grown". Currently, the focus is more on the cultural-spatial characteristics and preconditions in relation to the areas of agriculture and food economy as well as nature conservation and biodiversity. What (social) function can orchards or hedgerows, for example, take on in this respect, e.g. as a source of food or as places of recreation? How resilient are agriculturally used areas to climatic changes? And what about land use for (human) food purposes in the Dresden region? We will find answers to these and other questions. So stay tuned.